Admongo.gov

Welcome to Admongo where advertising is all around you. Online. Outside. On television. Who makes ads? How do they work? What do they want you to do? Here, you will explore, discover, and learn. Can you make it to the top?

via www.admongo.gov

Here's an interesting site that I stumbled across today. Put together by the FTC, Admongo is designed to introduce students to the kinds of skills necessary for interpreting commercial messages.

In a media ecology where commercial messages surround our students, any tool that can help our students to develop a bit of interpretive savvy is alright by me!

I haven't played around with Admongo enough to be able to give it two thumbs up, but I do know that it fills a gap in my instructional presentation and it's caught my attention with clever graphics.

I think it's got potential, that's for sure.

Comments

[Chris Fritz]

You might also be interested in http://www.parentsforethicalmarketing.org - Lisa Ray has a lot of good stuff in her blog there.

[Bob Gardner]

My favorite ad-busting question is "where is the camera?". All of those slice-of-life ads are made with actors, directors, lighting specialists, sound specialists, camera operators, etc etc, yet they expect the viewer to think that they are seeing real people in real-life situations...and, unfortunately, the majority of viewers drink that KoolAid.